Christian Louboutin

Consumer & Brand Marketing
Overview

Christian Louboutin in Lisbon

The passion for Portugal was enough for Christian Louboutin, the “Mr. of the exclusive red soles”, to present his partnership with SportyHenri.com for the Rio Olympic Games in Lisbon. The French creator and Sporty Henri put on and dressed the Cuban delegation for the biggest sports event in the world.

GCI was responsible for the strategic communication and the invitation of the host Pedro Lima. The launch, that happened on July 21th 2016 in Belmonte Palace, was noticed on national and international media and several social networks.

DATE
July 2016

CLIENT
Christian Louboutin

EXPERTISE AREAS
Communication Consultancy
Strategic Consultancy
Public Relations
Media Relations

7

One-to-one interviews

30

Journalists

11

Television news (RTP1, SIC, SIC Notícias, TVI and TVI24)

9

Print news (lifestyle and daily newspapers)

35

Online news (lifestyle and generalists’ websites, blogs and Instagram)