Dove Real Beauty

Consumer & Brand Marketing
Overview

Because beauty wants to be real

Have you felt beautiful today? How’s your self-worth?

Questions that have many times a “no” as the answer. Answer that Dove Real Beauty online platform, aimed at Portuguese real women, wants to change!

Dove Real Beauty is a space to share knowledge and experiences about self-worth themes and how it influences women’s lives, and pretends to create awareness, to educate and value the importance of these themes in women’s lives.

Being a source of inspiration for portuguese women, Dove Real Beauty wants that every woman achieve her maximum beauty potential.

To make this project real, launched in July 2016, were activated several GCI expertise areas: communication consulting, project management, public relations, and media relations.

DATE
September 2016

CLIENT
DOVE

EXPERTISE AREAS
Communication Consultancy
Project Management
Public Relations
Media Relations

25

News

+5.600

Views along the firsts two weeks of the release