“Festival da Comida” Continente

Corporate & Reputation Management
Overview

The Food Festival by Continente is an initiative that aims to turn the food into a show. This festival was held for the first time in 2017, in Oporto’s city park. With free entry, the Food Festival by Continente is a family event and promises to offer experiences for all ages. This initiative is a new concept made by the grocery leading brand in Portugal, that brings to stage big national names of gastronomy and music, allowing the visitors to get involve in a total new brand experience that will have food and new food trends as the central theme of the entire event.

GCI is responsible for all communication of this initiative, before, during and after the festival. Our team is also responsible for the institutional part of it, as well as monitoring of all activations related to the festival.

DATE
2017

CLIENT
Continente

EXPERTISE AREAS  
Internal and External Strategic Communication Consultancy
Public Affairs
Crisis Communication Management
Production and Events Management