“Gira” Bikes from Lisbon

Corporate & Reputation Management

Overview

“Gira” network is the Bike Sharing project from the Empresa Municipal de Mobilidade e Estacionamento de Lisboa (EMEL). The project has the goal to provide more and bettermobility to the city of Lisbon.

The shared bicycle network proves 1.410 bicycles (940 electrically assisted and 470 conventional) in 140 stations: 92 on the city´s central plateau, 27 in city center and in the front river; 15 in Parque das Nações and 5 in the city central axis (which covers the Fontes Pereira de Melo and Liberdade avenues).

GCI was responsible for project and brand communication, since its pilot phase. Strategic Consultancy, External Communication, Crisis Communication Management, and Production and Events Management (institutional and brand activations) were the services provided by GCI.

DATE
2017

CLIENT
EMEL

EXPERTISE AREAS 
Strategic Consultancy
External Communication
Crisis Communication Management
Production and Events Management