IBEROSTAR Hotel Lisboa

Consumer & Brand Marketing

Overview

IBEROSTAR Hotel Lisboa is the first hotel of IBEROSTAR Hotels & Resorts chain in Portugal. This presence reinforces its international expansion in the urban hotel’s segment and offers a five star experience in the heart of the city.

Located in Castilho street, a business and shopping area in the center of Lisbon, IBEROSTAR Lisboa stays a few minutes away from Marquês de Pombal square and Liberdade avenue, one of the Lisbon’s most exclusive areas.

GCI was responsible for event production and management: communication support design, media relations, influencers, public figures, and stakeholders management.

DATE
2017

CLIENT
IBEROSTAR Hotels & Resorts

EXPERTISE AREAS 
Strategic Consultancy
External Communication
Influencers, Public Figures and Stakeholders Management
Production and Events Management