IX COTEC Europa Meeting

Corporate & Reputation Management
Overview

Goals: to promote cooperation and networking between three south-european countries

 The city of Lisbon hosted the IX COTEC Europa Meeting which brought together COTEC Portugal, Spain, and Italy around the innovation theme, whose main thematic was re-industrialization.

GCI was responsible for strategic consultancy and event logistic, in close coordination with Republic Presidency.

The meeting that brought together the heads of state of the three countries, as well as the presidents of the three COTEC, marked the national media agenda, having been present in the mainstream media – television, radio, print media – and achieved a return on investment in the order of € 3.8M.

The initiative took place in 2014.

DATE
February 2014

CLIENT
COTEC

EXPERTISE AREAS
Media relations
Copywriting
Strategic Consultancy
Support to the event production

177

Media elements attendance

Tier One media coverage: press, radio, television

43

Journalists

268

News

€3.8M

Return on Investment