MBIA – McDonalds Business Initiative for Agriculture

Overview

Agricultural entrepreunership at a one-click distance


Have you ever heard about MBIA – McDonalds Business Initiative for Agriculture?

This is an initiative designed from a public affairs and communication consulting strategy, aiming to bring Portuguese farmers closer to the national entrepreneurship agents’ network.

This project has the institutional support of the Ministry of Agriculture and Rural Development which has founding partners such as CAP – Confederação dos Agricultores de Portugal, ANJE – Associação Nacional de Jovens Empresários, AICEP – Agência para o Investimento e Comércio Externo de Portugal. If you do not know this project, click here: http://mbia.pt/, where you can access to the First Agricultural Entrepreneurship Practical Guide.

DATE
2015 up to the present

CLIENT

McDonald´s

EXPERTISE AREAS 

Stakeholder Engagement
Brand Management
Strategic Planning
Social Media Management 

RESULTS

One Agricultural Entrepreneurship Practical Guide release
Training Programme for young farmers
Founding Partners: CAP, ANJE, COTEC, AICEP
Institutional Support of the Ministry of Agriculture and Rural Development