Talking about obesity

Health & Wellness
Overview

“OBESITY – URBANISM AND EPIDEMIC OF CENTURY XXI” Conference by Sociedade Portuguesa para o Estudo da Obesidade (SPEO) happened in 2015 and had the PronoKal Portugal’s support.

GCI was responsible for the communication strategy and graphic image of this conference and had the mission to promote the role of SPEO and Pronokal in the obesity fight study development and in society awareness to the issues related to overweight, associating PronoKal with an effective medical treatment in weight loss, using real testimonials.

The strategic partnership with Sociedade Portuguesa para o Estudo da Obesidade and the media coverage, achieved with the 40 published articles, were important to put obesity in the agenda setting.

DATE
2015

CLIENT
Protrein Suppleis – PronoKal Portugal

EXPERTISE AREAS
Communication Consultancy
Public Relations
Media Relations
Production
Creativity

40

News

3

Television and radio interviews

Partnership with Sociedade Portuguesa para o Estudo da Obesidade