The magic of recycling


“Sociedade Ponto Verde (SPV)” is responsible for organizing and managing the recovery and recognition of packaging waste. This organization aims to promote population’s awareness and environmental educationabout the importance of recycling.

In 2017 Christmas, SPV launched an awareness campaign in which challenged everyone to “discover the magic of recycling”. This campaign’s goal was to show to all people that recycling, in a time where there is a large production of waste, is such an enchanted gesture.

GCI was responsible for the disclosure of the campaign, as well as all the activations resulting from it. The disclosure was addressed to the media and also to some influencers and public figures.


Sociedade Ponto Verde

External Strategic Communication Consultancy
Public Affairs
Influencers and Public Figures Management
Production and Events Management