Women´s sailing team

Corporate & Reputation Management
Overview

The only women´s sailing team in competition at the Volvo Ocean Race 2015 was advised by GCI during the stage in Portugal, at Doca de Pedrouços, in Lisbon.

The team sponsored by SCA, a global leader in hygiene and forestry products, was introduced in our country through a bold project management that involved strategic consultancy and communication, a partnership with local government entities, brand activations, like initiatives with schools and nursing homes, as well as media relations activities with national and international journalists.

The project carried out several activities, including 6 social responsibility initiatives, 10 partnership with schools and 3 with nursing homes, and more than 10 activities with media. The project had a media coverage of more than 50 news and a return on investment estimated at €581.000.

DATE
2015

CLIENT
SCA

EXPERTISE AREAS
Strategic Planning
Project Management
Public Affairs
Media Relations
Events Production

6

CSR Activities

10

Partnership with schools

3

Partnership with nursing homes

43

Journalists

22

International journalists from 7 countries (France, UK, Sweden, Russia, Spain, Italy and Germany);

10

Initiatives to journalists

50

News

581.000€

Return on Investment